Key Benefits
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Safe & Steady
Never risk losing your principal yet still access steady growth within a set range every year, with a cap (typically 9%) and a floor (typically 0%) based on the returns of an index like the S&P 500.
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Protective
Get lifelong coverage with the option to protect you and your loved ones in a variety of scenarios.
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Tax-Efficient Growth
Have the potential to grow tax-efficient wealth by investing your premiums into assets you choose.
Tax-efficient growth & lifelong protection
We offer VUL policies that allow you to grow your premiums in funds such as S&P 500, REITs, global funds, and many others. You can access your cash value and tax-deferred growth as long as your policy is in-force and your death benefit will pass to your loved ones upon your passing.
Choose how you want to use your policy returns. See what our customers have used it for:
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Retirement
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Pay off student loans
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Down payment on a house
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Pay for college
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What is Universal Life InsuranceUniversal Life Insurance is a type of Permanent Life Insurance that provides flexible premiums and the ability to adjust the death benefit. It combines the features of Term Life Insurance, which provides protection for a specific period of time, with the savings element of Permanent Life Insurance, which builds cash value over time. There are several types of Universal Life Insurance, a couple of which we can dive deeper on are: Indexed Universal Life Insurance Variable Universal Life Insurance See the individual FAQs for each type to learn more.
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What is Variable Universal Life (VUL) Insurance?A type of Permanent Life Insurance that provides both a death benefit and a savings or investment component. It is similar to Indexed Universal Life Insurance but with the added feature of allowing policyholders to allocate their cash value into different investment options, such as mutual funds. One of the main advantages of VUL insurance is that it allows policyholders to participate in the potential growth of the stock market or other securities, and also allows them to have more control over the investment options of their cash value. Visit our VUL product page to learn more.
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What are the advantages of Universal Life Insurance?Universal Life Insurance offers several advantages over Term Life Insurance, including: Flexible Premiums: Unlike other types of life insurance, Universal Life Insurance allows policyholders to adjust the premium amount and payment frequency based on their changing financial situation. Cash Value Accumulation: Universal Life Insurance policies have a cash value component that grows over time, based on interest rates and investment returns. Tax Benefits: The cash value of a Universal Life Insurance policy grows tax-deferred, meaning that policyholders do not pay taxes on the earnings until they withdraw them. Permanent Coverage: Universal Life Insurance provides coverage for the insured's entire lifetime*, as long as premiums are paid. Customizable Death Benefit: Universal Life Insurance policies typically allow policyholders to adjust the death benefit amount over time. This can be useful for those who want to increase or decrease their coverage based on changes in their financial situation. *Policies typically mature, meaning they pay out the benefit amount, if the policyholder lives to be 120 or 121 years old (could be shorter, depending on the policy). Learn more about how Universal Life Insurance compares to other insurance and wealth building vehicles in our Guide to Life Insurance.
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When should I consider Universal Life Insurance as part of my insurance plan?There are several factors that can help determine whether Universal Life Insurance is right for you at this stage of your life, but here are the high-level criteria to help you determine if this tool is right for you: Are you looking for a death benefit? First and foremost, Amplify only recommends Universal Life Insurance to those looking for some form of coverage in the event of their death. If you’re only considering Universal Life for its cash value savings component then it’s probably not the best option for you. Do you have sufficient free-cash flow? Because Universal Life Insurance has higher premiums than Term Life Insurance, Amplify typically only recommends Universal Life Insurance to those who can afford the higher monthly payments. If money is tight, or your income is highly variable then there are other ways to get coverage that might work better for you. Does it make sense for you at this stage of life? There are several tax-advantaged accounts that are great tools for building wealth. Your life situation typically determines which of these accounts you can leverage. For example, if you are able to contribute to a 401k through your employer, Amplify typically recommends you contribute to that account first, especially if your employer offers some kind of matching. Ultimately, which tax-advantaged vehicles you leverage as part of your holistic financial plan really depends on your goals, risk tolerance, stage of life, and several other factors. Ultimately, we’ve seen Universal Life Insurance work well for clients of all different types. If you’re unsure whether Universal Life is right for you, check out our website or give us a call. We can offer personalized recommendations that are right for you.
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Why save funds with life insurance? Why bundle protection and growth?Cash value is a powerful savings and investment tool offered within a Permanent Life Insurance policy that can help you achieve your financial goals. Cash value life insurance can be used to generate tax-efficient growth, save for retirement, generate income, and provide liquidity for future needs. Additionally, cash value policies are an important aspect of succession planning and offer protection against creditors and legal cases in most states. With its many benefits, cash value life insurance is an excellent choice for those seeking long-term financial security. Learn more about building wealth with life insurance in our Guide to Life Insurance.

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*Restrictions may apply. Please see your policy for full details.
**All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the Broker/Dealer or 1UP Financial LLC or any of its affiliates and none makes any representations or guarantees.
For educational purposes only. This webpage is not a recommendation to purchase, sell, hold, or roll over any asset and does not account for any investment, tax, or financial condition of any specific person.
It is possible that coverage will terminate when either no premiums are paid following the initial premium, or subsequent premiums are insufficient to continue coverage.
Variable Universal Life (VUL) policies are a combination of life insurance and a security that requires Securities and Exchange Commission registration. Actual performance of a VUL policy is dependent on the performance of the underlying investment. There is no guaranteed rate of interest. VUL policies can be negatively impacted by the performance of the underlying investment options, inadequate funding, and increasing cost of insurance rates.
Accessing policy cash value through loans and surrenders may cause a permanent reduction of policy cash values and death benefit and negate any guarantees against lapse that may be provided under your policy. Surrender charges may apply to the policy and loans may be subject to interest charges. Although loans are generally not taxable, there may be tax consequences if the policy lapses, or is surrendered or exchanged with an outstanding loan. Taxable income could exceed the amount of proceeds actually available. Surrenders are generally taxable to the extent they exceed the remaining investment in the policy.
Sample variable investment fund data can be found here. Values displayed are as of March 30th, 2022. S&P 500 investment fund data can be found here based on annualized returns of the SPDR S&P ETF taxed at a rate of 35%. Values displayed are as of March 30th, 2022.
Securities offered through The Leaders Group, Inc. Member FINRA/SIPC 26 W Dry Creek Circle, Suite 800, Littleton, CO 80120, 303-797-9080. 1UP Financial LLC is not affiliated with The Leaders Group, Inc (https://leadersgroup.net/). 1UP Financial LLC offers variable life insurance policies underwritten by Mutual of Omaha, Americo, National Life Group, American Amicable, Ameritas, Ethos, Aetna, F&G Life, Transamerica.
Check the background of your financial professional or broker/dealer with FINRA BrokerCheck.